Learn@Lunch: Leading with Intentionality

October 31, 2022

Texas Association of School Boards (TASB)
Magnolia Room
12007 Research Blvd
Austin, TX 77041


FREE for TSAE members/$55 for non-members

CAE Hours: 1


About the Program

Leading with Intentionality

As we continue to face new and complex challenges related to changes in the workforce and workplace, increased polarization in our culture and communities, generational considerations, and the ways we access and consume information through evolving technologies, it’s critically important that leaders are highly intentional about their approaches to managing people and programs. Three key characteristics that can cultivate intentionality in how we lead others are empathy, curiosity, and resilience.

Empathy is very simply being able to understand the needs of others. The ability to skillfully and authentically practice empathy builds trust, empowers people and strengthens relationships. 

Curiosity is an essential mindset and skill.  Given the challenges we face, discovering new insights, new understandings, and new answers is key and a commitment to staying curious also nurtures a sense of humility. Leaders who ask great questions help others solve their own challenges and find their own answers, which creates the ideal culture of “people support what they help create” in organizations. 

Resilience is the ability to bounce back from challenges and setbacks. Resilience serves to inspire and promote grit and growth. Having a deep understanding of your core purpose and vision is the cornerstone of resilience. 

JJ Coburn, CAE
Strategic Association Management

JJ Colburn serves as SAM President & Partner. In this role, he provides clients with executive leadership and strategic counsel, mentors and develops staff, and identifies and grows business opportunities. With nearly 20 years of executive-level experience in the association management industry and more than six years in public education as a teacher and counselor, his career has been dedicated to supporting and improving individual and organizational development. In each role, JJ has been instrumental in initiating and implementing transformation that has resulted in meaningful, lasting change. He served six years as the executive director of the Texas Association for the Gifted & Talented (TAGT), a 3,500-member statewide association dedicated to meeting the unique needs of gifted learners. Prior to his work with TAGT, he spent 11 years as the director of the Texas Association of Student Councils, a statewide student leadership organization serving 1,500 Texas secondary school student council programs.

JJ was the 2016-2017 Chairman of the Board of Directors of the Texas Society of Association Executives and is also a Director in the Texas Lyceum. He has been conferred by the American Society of Association Executives (ASAE) as a Certified Association Executive (CAE) and was selected as Diversity Executive Leadership Program (DELP) scholar with ASAE in 2013.

A native of Orange, Texas, he was honored as a Distinguished Alumni of the Little Cypress-Mauriceville CISD in 2012.  JJ is an avid reader and a diehard Texas Longhorn fan. He has a BA in Psychology and M.Ed. in Educational Psychology, both from The University of Texas at Austin.


Sponsored by: Visit Galveston


About Learn@Lunch

Learn@Lunch is a quick and easy way to get education and networking with little interruption to your workweek. Enjoy a delicious lunch, meet with your peers and learn about some of today's hottest association topics from a speaker or in an idea-sharing setting while you eat. (Includes 1 CAE hour)


TSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE
credit will clearly identify the number of CAE credits granted for full participation, and we will
maintain records of your participation in accord with CAE policies.

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