CEO Forum

The CEO Forum is a one-day program developed by Association CEOs for CEOs. It features highly engaging programming that will challenge leaders to think beyond the nuts and bolts of association management and venture into the strategy behind a successful organization and provide an opportunity for CEOs to learn from one another.

March 27-28, 2023
Rockwall, TX


Hilton Dallas/Rockwall Lakefront
2055 Summer Lee Drive
Rockwall, TX 75032
ph: (214) 771-3700


Book Your Room 

*deadline for room block reservation is Monday, March 6th



Fee Schedule:



TSAE Member

$350 $495
Non-Member $425 $595

Cancellation Policy

Cancellations received in writing to the TSAE office at by Monday, March 13, will receive a refund, minus a 20% processing fee. No refunds will be issued after March 13th. 



Monday, March 27, 2023
6:00 - 7:30 PM
Welcome Reception
Tuesday, March 28, 2023
8:30 AM Registration & Breakfast
9:30 - 10:30 AM

The Impacts of Inflation on the Meeting Industry: A Panel Discussion

Robert L. Jameson President and CEO, Visit Fort Worth
Tim Altbaum, CMP, CMM, VP of Education Events, MPI Dallas/Fort Worth Chapter
Delaney Lovelace, DMCP, Director of Sales, Ultimate Ventures®, a DMC Network Company
Moderator: Lori Gracey, CAE, Executive Director, Texas Computer Education Association (TCEA)

As your organization faces the challenges of planning events due to inflation and space availability, you may need to reimagine your events or revisit your event strategy.  This panel discussion will feature hospitality leaders in the CVB, DMC, AV, and association industries who will share their unique perspectives and tips for addressing these challenges.

11:00 - 12:00 PM

Situation Room

JJ Colburn, CAE, co-CEO, Strategic Association Management
Leslie Midgley, CAE, Executive Vice President & CEO, Texas Land Title Association
Chris Bugbee, CAE, President/CEO, OneStar Foundation
Moderator: Jennifer B. Briggs, CAE, EVP/CEO, Texas Society of Architects

Watch our power panel sweat, think through, and problem solve real world challenges. This scenario-based session will focus on two trending topics.  Discussion will include crowdsourced topics identified and selected by your peers.

1:00 - 2:00 PM

Breakout Sessions (2)

Hiring and Retaining Top Talent in a Changing Work Environment

Michelle Jolivet, Founder and CEO, DEI Recruiting and Consulting

Today, we have over 10 million job openings in the US, while only 6 million workers are unemployed. Worker shortages will continue over the next decade as US businesses will add another 11 million job openings.

COVID has changed our work environment permanently with our new hybrid workplace. Business leaders must adjust now to the unique demands of their workforce, or they will be left with a significant labor shortage that will impact their ability to grow or maintain their business. If you continue to approach hiring and developing your team the way you did in the past ten years, you will be left behind without the top talent you need to be successful.

Beyond Dues: Innovative Strategies for Generating Non-Dues Revenue

Linda G. Brady, CAE, Executive Director, Texas Dental Association
Trevor S. Mitchell, MBA, FASAE, CAE, CDP, Executive Director/CEO

Join us for an interactive panel discussion on generating non-dues revenue for associations. Hear from experienced leaders from national and state associations who will share their success stories and insights on how to develop and implement effective revenue-generating initiatives. Discover new and innovative revenue streams to support your association's mission and ensure its long-term sustainability. Learn how to engage members in revenue-generating initiatives, balance revenue generation with your organization's values, and measure success. Don't miss this opportunity to connect with industry experts and gain valuable insights that will help your association thrive!

2:15 - 3:15 PM

CEO Roundtable

Steven Stout, CAE FASAE, Executive Director, TSAE

Chief executives face a broad range of challenges in maintaining and growing their organization. This facilitated roundtable will dive into your challenges and lean on your experienced colleagues for options, solutions, and insights. Be prepared to share what’s keeping you up at night and some words of wisdom.


CEO Strategies Presented by:

Our website uses cookies to improve usability and provide a customized experience. Full details of what cookies are, why we use them and how you can manage them can be found on our Site & Privacy Information page. Please note that by using this site, you are consenting to the use of cookies.