CEO Forum

The CEO Forum is a one-day program developed by Association CEOs for CEOs. It features highly engaging programming that will challenge leaders to think beyond the nuts and bolts of association management and venture into the strategy behind a successful organization and provide an opportunity for CEOs to learn from one another.

Tuesday, March 29, 2022

Welcome Reception (6:00 PM)

Connect with your CEO peers over drinks at the beautiful Harper Hotel before dinner.

Wednesday, March 30, 2022  

Registration and Breakfast Available (8:30 AM)
Securing Your Association: A Cybersecurity Discussion (9:30 - 10:30 AM)

Lori Gracey, CAE, Executive Director, TCEA
Jill McClure, CAE, Executive Director, Association of Progressive Rental Organizations (APRO)
Trevor S. Mitchell, MBA, CAE, CDP, Executive Director/CEO, American Mensa
Steven J. Stout, FASAE, CAE, Executive Director, Texas Society of Association Executives


Awareness of phishing scams and other security breaches is essential to any business today. Statistics indicate that organizations are extremely at risk by unintentional human error that can leave your organization’s data, finances, or other digital capital vulnerable. Join our panel as they walk you through their experience with a security breach, how they approached solutions and what they would have done differently had they been more aware of possible threats. 

Networking & Refreshment Break (10:30 - 11:00 AM)
The Great Resignation: The Fundamentals for Success (11:00 - 12:00 PM)

Kacye Benson, Managing Director Human Capital, People Performance Resources (PPR)
Jazmin Kelly, HR Consultant & Certified StrengthFinder Coach, People Performance Resources (PPR)

During these trying times for employment, the job market has become what some economists and professionals have called an employee-driven market or dubbed “The Great Resignation.” Many assumptions have been made about the causes of this employment effect, with some being true and some being myth. This session will cover strategies we at People Performance Resources have learned through the pandemic, including understanding organizational culture, supervisor development, retention best practices, and a basic understanding of compensation philosophies that benefit organizational sustainability. 

Networking Lunch (12:00 - 1:00 PM)

Concurrent Breakout Sessions (1:00 - 2:00 PM)
Building Purposeful Boards, Igniting Powerful Performance

Eric Curtis, Curtis Strategy, LLC
Every association wants a board focused on powerful strategy design and execution. But not every board is built to design and implement the type of strategy that is needed to propel an association into the future. During the first half of this session, we will share methods for building a more strategic board that is focused on the ongoing success of the Association. 

We will provide tips and ideas for:

•    Aligning organizational understanding with current & future board members as a foundation for growth.
•    Using time more effectively & shaping focused meeting agendas
•    Improving communication
•    Recognizing and leading through the clearly defined roles of CEO & Board Chair.

During the second half of the session, we will problem-solve real-time governance issues using examples shared by session attendees. 

From Awareness to Reward: 10 Point Model for Membership Growth

April Kates-Ellison, CAE, MS, Vice President, American Dental Association
Earning dues and non-dues revenue is critical to a membership organization’s long-term growth and sustainability. Accordingly, optimizing opportunities to maximize the lifetime value of a member should be central to an organization’s overarching strategy. In this session, attendees will be introduced to a 10-point Member Growth model: Awareness, Connection, Conversion, Acquisition, Activation, Engagement, Experience, Retention, Recapture, and Reward.

Networking & Refreshment Break (2:00 - 2:15 PM)
CEO Roundtable (2:15 - 3:30  PM)

Facilitator: Steven J. Stout, FASAE, CAE, Executive Director, Texas Society of Association Executives

CEOs/Executive Directors traditionally face a number of challenges in their normal day to day but now add running an organization as we shift to a post-pandemic world and there is a whole NEW group of challenges we are expected to face head on. During these challenging times some of the best advice and tips have come from our own community. There is A LOT to talk about so pull up a chair and bring your favorite notepad because this facilitated discussion will dive into your challenges and lean on your experienced colleagues for options, solutions, and insights. Be prepared to share what’s keeping you up at night and some words of wisdom. 

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