CEO Strategies

CEO Workshop

Protecting Your Association: Topics in Risk Management

November 8, 2019
9:30 am - 3:00 pm

Renaissance Austin Hotel
9721 Arboretum Boulevard,Austin, Texas 78759 (map)
Reserve hotel room

$200 Member/$300 Non-member

CAE Hours: 4.5

Open to association CEOs and Executive Directors only. 


Association leaders are servant leaders and stewards of their organization’s health and stability. By identifying potential risks and developing a plan when there is a disruption, your organization will be positioned to manage through challenging situations.

This workshop provides insight on how to protect your organization from cyberattacks, discuss real-world risks that impact meetings and events, and how to create a communications plan for reputation management.


9:30 AM

Registration Opens

9:30 AM-11:00 AM 

Protecting Your Organization from Cyber Attacks
Umesh Verma, CEO, Blue Lance
Cybersecurity is of growing importance for organizations of all kinds and sizes. Hackers will target your organization’s confidential member information and website, among other vital information. Your organization’s ability to be prepared is key to surviving a potential hack. This session focuses on practical steps you can take to protect and  streamline your response if you are targeted.

11:00 AM-11:15  AM

Refreshment Break

11:15 AM- 12:45 PM

Risky Business: Keeping Participants Safe in an Unsafe World
Jessie States, CMP, CMM, Director, MPI Academy for Meeting Professionals International
Risk management plans are living documents that need to be updated and shared on a regular basis. How can you ensure that your policies and procedures are current, what types of crises and risks should you be planning for, and what are best practices in this area? Discover the right questions to ask before you even arrive onsite, and what scenarios you should be planning for during this session where we cover key information, and then deep dive into real-world risks that impacted meetings and events worldwide. In this session, you will discover the risk assessment process for event safety and security, learn about prepared and impromptu planning and review how to manage risks associated with your meetings, conferences and trade shows.

12:45 PM-1:30 PM

Networking Lunch

1:30 PM-3:00 PM

Crisis Communications: Creating Your Plan and Best Practices for Dealing with a Crisis
Kristin Marcum, President, Elizabeth Christian Public Relations
David Wyatt, Vice President, Elizabeth Christian Public Relations

A crisis for your association or the industry you represent can come in the form of legal issues, legislative changes, accusations, misinformation, a data leak or a multitude of other scenarios with the potential to negatively impact your brand. These situations can quickly spiral out of control costing you time, trust, partnerships and membership retention. The essential components of surviving and even triumphing during a crisis event include an approved plan, qualified communications counsel and buy-in from your team before a crisis occurs. This session will discuss in detail how to protect your association and your membership in times of crisis.

3:00 PM                

Program Concludes

Exclusively Sponsored by:

Forth Worth CVB


TSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.

Our website uses cookies to improve usability and provide a customized experience. Full details of what cookies are, why we use them and how you can manage them can be found on our Site & Privacy Information page. Please note that by using this site, you are consenting to the use of cookies.