CEO Strategies

CEO Strategies Forum

November 2, 2020


Member: $275 
Non-Member: $375 

CAE Hours: 5

Directions to Access CEO Strategies Forum


Monday, November 2
9:00 - 10:00 AM: Opening Session
10:00 - 10:30 AM: Roundtable Discussions
10:30 - 11:30 AM: Concurrent Breakout Sessions (2)
12:30 - 1:30 PM: General Session
1:30 - 2:00 PM: Roundtable Discussions
2:00 - 3:00 PM: Concurrent Breakout Sessions (2)

Education Programming (November 2)

Opening Session (9:00 - 10:00 AM)

Being the Leader People Need
Dr. Stevie Dawn Blakely, CEO, Orange Compass, LLC
Being put in a leadership role and being an effective leader, unfortunately, do not always go hand in hand. Leading well must be done with intention and consideration. So, how do you become a leader that people want to follow? Understanding people is at the foundation. What your team needs from you is just as important as what you need from them. Utilizing the Employee Development Cycle, we will discuss how to meet your employees where they are and motivate them accordingly. People generally want to perform well, and they want to care about their work. Part of leading effectively is about how to unlock this motivation and potential.

  • Learn how to ask the right questions and identify team needs
  • Identify the different phases of the Employee Development Cycle
  • Learn strategies for motivating and incentivizing employees
  • Explore strategies for maximizing employee potential
Concurrent Breakout Sessions (10:30 - 11:30 AM)

The Introverted CEO
Antoinette Griffin, John Maxwell Certified Coach, Speaker, Trainer
Effective communication is a skill that sets great leaders apart from the rest. Does this mean that extroverts have a huge advantage over introverts? Not at all! Introverts can learn and develop powerful non-verbal and verbal communication skills without compromising their personality. Learn how to embrace how you are naturally wired while successfully interacting and leading others.

Managing to Higher Revenue Results  
Paul A. Bellantone, CAE, President/CEO, Promotional Products Association International
JJ Colburn, CAE, President, Strategic Association Management

Julie Courtney, CAE, CMP, President, IBAT Services, Inc.
Charles Popper, President, The Wyman Company

Do you truly understand the full potential your organization’s worth?  Are those responsible for generating non-dues revenue performing presenting an accurate value proposition your association has to offer in compared to other associations in your market?

This expert panel will provide insight and tools to help put competitive offerings in context , will explore what advertisers, sponsors and exhibitors expect in return for their investment and help you apply metrics that top-performing organizations track to better manage their respective.

General Session and Lunch (12:30 - 1:30 PM)

Designing a Culture of High Performance, Engagement, & Retention
Galen Emanuele, President, Shift Yes
This session will blow the doors off the way leadership teams approach and drive culture in their organizations. Galen translates the elusive and complex concept of “culture” into a simplified, step by step approach to architect, execute, and live the culture of your own design. We all know what a great culture feels like, and we all know toxic culture, too. What’s missing from the toolbelt of many executive teams is HOW to establish a clearly defined, positive code of behaviors, mindsets, and conduct that are collectively understood and practiced every day in how people show up, impact each other, and approach their work. The session will also provide a takeaway resource to guide your team through putting his content into practice immediately. This session will change the game for you, your team, and your organization.

Learning objectives:

  • Going beyond mission statements and lists of values to learn how to design a tangible and intentional culture.
  • Gain a comprehensive knowledge of “Clarity, Commitment, Consistency” approach for leadership teams.
  • Learn the framework of the Strategic Culture Plan, which will guide you and your team through the process.
Concurrent Breakout Sessions (2:00 - 3:00 PM)

Transforming Impact: Defining Your Leadership DNA Code & Creating a Culture of Feedback
Galen Emanuele, President, Shift Yes
Leaders will develop their own Leadership DNA Code to dramatically increase personal impact and influence, self-awareness, and effectiveness. They will also receive training on skillfully giving & receiving feedback as coaching, and the five tenets to establish a ‘Culture of Feedback’ for consistent growth, development, & accountability. This is not a session about theories and ideas, these are concrete, actionable skills and follow through takeaways to transform the way attendees show up in their roles, impact and build relationships, and lead their teams every day.

Learning objectives:

  • Develop and define leadership identity and presence using Leadership DNA Code resource.
  • Learn how to establish a consistent culture of feedback inside of a team and organization for constant growth and higher accountability.
  • Gain a comprehensive, simplified model for skillfully giving and receiving feedback and coaching in an effective way.

So…What’s New in Strategic Planning?
Albert Betts, Executive Director, Insurance Council of Texas
Amy Graham, President/CEO, Texas Nursery & Landscape Association
Michele Packard-Milam, CAE, Executive Director/CEO, Dallas VA Research Corporation
Steven Stout, FASAE, CAE, Executive Director, Texas Society of Association Executives (Moderator)

Everyone uses a type of strategic planning to help set organizational goals and energize the board and members, but what method should you use? This session will explore various methods and resources of creating your organization’s strategic plan. Panelists will share what’s worked, what hasn’t and what changes they have made to their process that supports the growth and development of the organization in a rapidly changing time where strategy is forced to be nimble.

Exclusively Sponsored by:

Forth Worth CVB


TSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.

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