Social Media Marketing Tools, Tips and Strategies for 2018

Tuesday, February 20
11:30 am - 1:00 pm
TCEA Conference Center
3100 Alvin Devane Boulevard, Building B
Austin, TX 78741 (map)
Free for TSAE Members / $20 Non-Member
CAE Hours: 1

Register Online

Register by email 

About the Program

The top social media marketing tools and tactics change rapidly, as one company after another rises, then falls. One year, Snapchat is the next big thing, the next, they are a marginal player. Periscope is going to revolutionize the world, then it's not even mentioned anymore. 

So what tactics and tools work for 2018?

This session will walk you through the tools that are irrelevant by recent changes (you might be surprised), along with the tactics you should avoid (lots changed in 2017). We’ll also review the tools and tips that will help you succeed in current social media marketing campaigns, along with any structural updates.

About the Speaker

Kyle Bailey
Managing Director
Frontburner Marketing


March Learn@Lunch: Superhero Employees and Managers 

Tuesday, March 6, 2018
11:30 am - 1:00 pm
Austin Board of REALTORS® Canyon View Event Center
4800 Spicewood Springs Road
Austin, Texas 78759 (map)
Free for TSAE Members / $20 Non-Member
CAE Hours: 1

Register Online

Register by email 

About the Program

Building an effective team is one of the bigger challenges managers face. Yet, when it comes to successfully attracting, selecting, and onboarding the best-fitting candidates, associations seem to double down on the same old selection and interview techniques.

Although implementing any amount of rigor and methodology into your hiring processes can lead to lower hiring failure rates, it's important to consider factors that reach far beyond anything you would see on a resume or be able to pick up in an interview.

Once you have the right candidate, how do you manage them to keep them productive? Organizations with a highly-engaged workforce have managers who are highly invested in understanding and supporting their employees' individual drives and needs. To give you objective, tangible, concrete behavioral data RH Sweeney uses a scientific tool called Predictive Index.

With good management comes an electric company culture devoid of misunderstanding and misalignment.

When engagement is strong, a company will flourish. But the costs of getting engagement wrong are extreme. Disengaged managers alone account for somewhere between $77 billion and $96 billion in costs annually and it is estimated that $11 billion is lost annually due to employee turnover which is often the direct result of low engagement."    

This session focuses on engagement and the four aspects that create engaged employees. Part of engagement is understanding how you approach co-workers, challenges, and finding solutions. As part of this session,  you will receive a scientifically based behavioral assessment. When you understand someone's behavioral drives you can them measure the four aspects of engagement.

Behavioral Assessment:

Participants are welcome to take the 6-8 minute behavioral assessment. The report will be given to you the day of the luncheon. Follow the link below and please fill out all information required. 


About the Speaker

Megan Deterling
Human Capital Advisor, RH Sweeney

Over the last 7 years, Megan has been focused on growing companies in the Skin Care industry, from those starting up to those who have been established and needed to scale.  She now uses her knowledge of business and people to help organizations maximize and engage their most important asset, their people.

About Learn@Lunch

Learn @ Lunch is a quick and easy way to get education and networking with little interruption to your work week. Bring your lunch, meet with your peers and learn about some of today's hottest association topics from a speaker or in an idea-sharing setting while you eat. (Includes 1 CAE hour)

2018 Schedule

  • February 20 (TCEA Conference Center)
  • March 6 (Austin Board of REALTORS)
  • April 24 (Austin Apartment Association)
  • May 29 (Austin Apartment Association)
  • June 12 (Austin Board of REALTORS)
  • August 14 (Austin Board of REALTORS)
  • October 16 (Texas Medical Association)
  • November 13 (Texas Medical Association)


Transfers/substitutions are welcome prior to the date of the program. Cancelations received in writing at the TSAE office five (5) business days prior to the program will receive a refund – minus a 20% percent handling fee. If you do not cancel or transfer prior to the program date, the entire fee is non-refundable.

TSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.