As part of our growing education calendar, we’re pleased to introduce TSAE Labs in 2019! These half-day workshops will explore one topic in-depth in an interactive small group learning environment. Labs will be limited to 20-30 participants so secure your spot soon!

New Ideas Preconference:
From Trendspotting to Implementation—An Interactive Guide to Smart Event Design

Sunday, Septemebr 15
9:00 - 11:30 am 

Moody Gardens Hotel, Spa & Convention Center
Seven Hope Boulevard, Galveston, TX 77554 (map)

$75 Member / $100 Mon-member
CAE Hours: 2.5


We hear a lot about experience design, but where do we start and how do we operationalize our ideas? This interactive workshop will provide you with the concepts and tools you need to take action within your association events. We’ll take a deep-dive into how to analyze and assess event trends for your respective audiences and how these trends might translate into experience design ideas. We’ll then roll up our sleeves to explore key design concepts and the toolbox you need to turn those ideas into reality.

Learning Objectives

  • Identify a process to spot trends for your association’s industry and audiences
  • Recognize the key elements of effective event design
  • Explore tools and resources to implement new ideas into your events
About the Presenter

Kelly Peacy, CAE, CMP, Founder & CEO
Kelly Peacy is the Founder & CEO of Insight Event Strategy, where she delivers valuable experience design and strategy for business events, conferences and conventions. Her client list includes the National Restaurant Association, American Association for the Advancement of Science, Visit Seattle, Association for Manufacturing Excellence, Association Forum, Visit Austin and Visit San Antonio, among others. Kelly served on staff at the Professional Convention Management Association (PCMA) for more than 15 years, where she was most recently the Senior Vice President of Education and Events. At PCMA, Kelly led the innovation behind the Convening Leaders and Education Conference programs, focusing on the latest in learning environments, engaging content and dynamic experiences for all participants.

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