Webinar: Association 101: Government Affairs

March 20, 2024, 12:30 pm – 01:30 pm

What You Will Learn

1. Internal process: How to create a committee structure and decision-making process that ensures the association’s legislative agenda aligns with its mission.
2. Advocacy Strategies: Practical and effective advocacy strategies, including basic lobbying skills, leveraging grassroots, and building coalitions.
3. Navigating the Legislative Process: Understanding the legislative lifecycle, complying with ethics regulations and other rules, as well as resources for monitoring legislation.


Are you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session, participants will learn about low-lift, low-cost AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools.

Presented by: David Mintz

TSAE Members: $45; Non-member: $75
CAE Hour: 1

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