Transforming Leaders

TSAE and Visit San Antonio are excited to bring our Transforming Leaders series back to Austin on Tuesday, February 3, 2026 with speaker, Susan Frew.

Transforming Leaders is an annual event you do not want to miss.

Event Details

February 3, 2026
Austin, TX

AT&T Hotel and Conference Center
1900 University Ave
Austin, TX 78705

Free to attend*
CAE Hours: 2.5 
CMP Hours: 2.5
Complimentary parking included

*Open to Association Professionals only.
 

Event Schedule

8:30 am | Welcome & Continental Breakfast

9:30 am | Presentation by speaker Susan Frew

12:00 pm | Group Luncheon 

About the Speaker

Susan Frew is America’s go-to AI expert for small businesses, turning challenges into extraordinary growth stories. Under her leadership, her company achieved an incredible 535% growth, earned a place on the prestigious Inc 5000 list, and won 43 industry awards. Known for her hands-on approach, Susan teaches audiences exactly how to leverage AI to save money, streamline operations, and achieve efficiency in their businesses.

With a rich career as an International GM for AT&T Wireless and an SBA’s national Emerging Leaders program instructor, Susan blends corporate savvy with entrepreneurial grit. A TEDx speaker, sought-after emcee, and celebrated business coach, she captivates audiences by demystifying AI and making it accessible, practical, and profitable.

Dubbed “The Thriftinista,” Susan’s innovative mindset extends beyond tech, offering creative solutions for business growth. Her philosophy is simple: take bold risks, explore new frontiers, and always aim for awesome.

Susan’s book, Compete on Awesome with AI, is a game-changer, equipping entrepreneurs with actionable insights to build sustainable, thriving businesses. Whether on stage or on the page, Susan’s energy inspires others to confidently embrace the future and take their businesses to unprecedented heights.

TSAE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.