Beth Brooks Releases “The New CEO’s Guide”

August 24, 2015

On Saturday, August 8, 2015 ASAE (American Society of Association Executives) debuted The New CEO's Guide: Advice for the First-time, Aspiring, or Current Association Executive, a new association management book written by Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives (TSAE).

With more than 30 years of association experience, the last 13 leading TSAE, Brooks has counseled and guided countless first-time association CEOs. She has taken that experience and coupled it with advice from other successful association CEOs to create a useful guide written especially for small to mid-sized staffed associations.

“In the past, many association executives ‘lucked’ into their positions and it often took years to fully learn the culture, processes, and governance structure. Today, that learning curve has been reduced to a few months. This book is intended to get a new executive up to speed, see the big picture aspects of the job, and fully understand what they are getting into,” says Brooks.

More about The New CEO’s Guide:
The first days, weeks, even year for a new CEO are critical. There's not really time for on-the-job training. You'll likely walk in the door and confront a host of things--board meeting preparation, forthcoming conference, complex contracts--that have to be dealt with immediately. And, you know what they say about first impressions, right? This initial honeymoon period can set the stage for long-term success or a much earlier departure than what you had in mind.

The New CEO's Guide will help you prepare whether you're a first-time CEO or transitioning to a new organization. Author Beth Brooks, CAE provides experienced-based insights on

  • orienting your board to its work
  • undertaking the role of CEO
  • working with association staff
  •  tackling financial and legal issues, and more.

Rounding out this resource is a section containing advice from experienced CEOs and a handful of helpful documents such as a sample board agenda, board meeting evaluation form, and sample CEO evaluation.

Read an except on the importance of Board orientation

Order print edition of The New CEO’s Guide

Order Kindle edition of The New CEO's Guide

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