Tech Talks Live Streaming
Find out what Tech Talks attendees are raving about with our first live stream!
Enage with one of our largest events, learn how to advance your association and earn CAE hours from the comfort of your desk.
Special introductory fee: $50 (member & non-member; includes all three sessions)
CAE Hours: 3
Registration now closed
This three hour seminar will be streamed live over the internet so a reliable, high-speed internet connection is required to participate. Before registering, please check your internet connection at fast.com, to make sure the download speed on the computer you will be using is at least 5 mbps.
Live Streaming Sessions produced by SeminarWeb, facilitator of all TSAE webinars. Details on accessing the stream will be sent prior to the event.
Live Streaming Sessions
Creating a Strong Brand for Your Association (10:00 AM-11:15 AM)
Dave Shaw, President, Arrow
A brand is so much more than a logo. Learn how to assess the strength of your association's brand, how to create a brand platform, and strategies for aligning your association's brand strategy. This session will offer case studies and practical advice for marketing and communications professionals.
3, 2, 1 Blastoff! Launching (and Maintaining) a Successful Online Community (11:30 AM- Noon)
Ashley Friedrichs, Member Engagement Manager, Texas Association of School Business Officials
Josh Spradling, Communications Director, Texas Society of Association Executives
Does the thought of implementing an online community make you feel as if you're lost in the vast expanse? This warp-speed session explores how associations can set course for a smooth launch of their community, engage their audience after takeoff and avoid potential "Houston, we have a problem" moments.
The Real Science of Social Media: Fear and Experimentation (1:30 PM-2:45PM)
Sarah A. Parker, Social Media Manager, Union Metrics
Social media marketing is now an established and necessary part of all brand marketing, but fear holds most brands back from making the most of social platforms the way their fans, followers and target audience do. There's a delicate balance brands have to strike in order to reach their audiences without coming across as inauthentic and "trying too hard." The real science of social media is leaving enough room in a brand strategy to experiment with different ways of reaching a target audience that stays true to brand voice and values, backed by measurement with key metrics.