Membership, Marketing & Communications Conference

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November 16-17, 2021
Kalahari Resorts & Conventions
Round Rock, TX

This day-and-a-half event is dedicated to those who work or are involved in the membership, marketing or communication areas of associations. Learn from sessions led by thought-leaders and practitioners in this space as well as get a chance to talk with companies who are leading the charge when it comes to helping associations build their membership as well as their marketing/communications strategies.

NOTE: Proof of a negative COVID test administered no more than 72 hours before the event will be required for entrance into MMC. Proof of full COVID-19 vaccination may be provided in lieu of test results. TSAE will be utilizing Digital Health-Clearance Tech from CrowdPass, a free, simple, secure, and HIPAA-compliant third-party vendor, to clear attendees for MMC. You will upload your negative test or proof of vaccination to CrowdPass.

TSAE Member: $200 / Non-Member: $275
CAE Hours: 6

No refunds will be issued after Thursday, November 11. If you would like to transfer your registration free of charge please contact us.

Book hotel room at Kalahari  


View full education session descriptions

Sessions will be added as they are confirmed

Tuesday, November 16

1:30 - 2:30 PM

Opening Session: Why Now is the Time to Change Your Pricing Strategy (and how to do it)

2:45 - 3:45 PM

Concurrent Breakout Sessions (2)

  • 5 Steps to Sell Your Value
  • Be a Brand Boss: Managing Your Association’s Brand

3:45 - 5:00 PM

Exhibits and Networking Reception

Wednesday, November 17, 2021

8:30 - 9:30 AM

General Session: The Secret to Crafting Compelling Stories & Engaging Stakeholders

10:00 - 11:00 AM

Concurrent Breakout Sessions (2)

  • From Sacred Cows to Work Horses: Reinventing Content Creation as a Member Benefit
  • Staying Relevant Amid Ongoing Crises

11:00 - 11:30 AM

Table Topics
11:30 AM - 12:30 PM Lunch & Exhibit Hall

12:30 - 1:30 PM

Concurrent Breakout Sessions (2)

  • Membership Roundtable
  • Leverage Your Association's Data and Maximize Membership and Engagement

1:45 - 2:45 PM

Concurrent Breakout Sessions (2)

  • Where Do We Go From Here? Post-COVID Membership Challenges
  • Current Topics and Challenges for Marketers

2:45 PM

Conference Concludes

Interested in exhibiting or sponsorship opportunities? Contact Joby Strobo


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