Membership, Marketing & Communications Conference

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November 16-17, 2021
Kalahari Resorts & Conventions
Round Rock, TX

This day-and-a-half event is dedicated to those who work or are involved in the membership, marketing or communication areas of associations. Learn from sessions led by thought-leaders and practitioners in this space as well as get a chance to talk with companies who are leading the charge when it comes to helping associations build their membership as well as their marketing/communications strategies.

TSAE Member: $150 by November 1 / $200 after November 1
Non-Member: $225 by November 1 / $275 after November 1
CAE Hours: 6


Book hotel room at Kalahar 
(TSAE room block: $169. Cut-off: October 16)   


View full education session descriptions

Sessions will be added as they are confirmed

Tuesday, November 16

1:30 - 2:30 PM

Opening Session: Why Now is the Time to Change Your Pricing Strategy (and how to do it)

3:00 - 4:00 PM

Concurrent Breakout Sessions (2)

  • 5 Steps to Sell Your Value
  • Be a Brand Boss: Managing Your Association’s Brand

4:00 - 5:30 PM

Exhibits and Networking Reception

Wednesday, November 17, 2021

8:30 - 9:30 AM

General Session: The Secret to Crafting Compelling Stories & Engaging Stakeholders

10:00 - 11:00 AM

Concurrent Breakout Sessions (2)

  • From Sacred Cows to Work Horses: Reinventing Content Creation as a Member Benefit
  • Staying Relevant Amid Ongoing Crises

11:00 AM -
1:00 PM

Exhibit Hall and Lunch

1:00 - 2:00 PM

Concurrent Breakout Sessions (2)

  • Membership Roundtable
  • Session TBA

2:15 - 3:15 PM

Concurrent Breakout Sessions (2)

  • Where Do We Go From Here? Post-COVID Membership Challenges
  • Communications Roundtable

3:15 PM

Conference Concludes

Interested in exhibiting or sponsorship opportunities? Contact Joby Strobo


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