Webinar: Why Every Association Should Be Podcasting
September 9, 2026, 12:30 pm
– 01:30 pm
Virtual
Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.
Learning Outcomes:
- Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
- Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
- Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
- Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
- Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives
TSAE Members: $45
Non-Members: $75
Speaker:
Colby Horton is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned marketer and understands the importance of strategic content and its place within an association-centric marketing funnel. As a writer, interviewer, podcast host and creative thinker, he founded Association Briefings in 2021 to help the association community position their unique brand stories within the member journey, and amplify their voices within the industries they serve.