Virtual Program: Navigating Challenging Waters: 2021 Non-Dues Revenue

March 10, 2021, 11:00 am – 12:00 pm

Rescheduled from February 17

We counted down the seconds for 2020 to end so we could start a new year fresh and with a better sense of normalcy. Now, however, we are well into 2021, and things have not changed all that much. We still face the reality of in-person events being delayed or cancelled, making hybrid events even more challenging – attendees are bored, and sponsors continue to need more connection points and return on their investment. This session with help you navigate these challenges.

During this 60-minute webinar, you'll learn how to:

  • Apply non-dues revenue successes in the areas of sponsorship and advertising from 2020 to 2021 and deliver value in the absence of face-to-face events during the first half of 2021
  • Maximize revenue when in-person meetings return; and
  • End the year so that 2021 is one that everyone can celebrate!

Presented by:
Charles Popper, President, Wyman Company
Carrie McIntyre, Customer Experience Officer, The Wyman Company

$45 TSAE Member / $75 Non-Member
CAE Hour: 1



About the Presenters

Charles Popper, President, Wyman Company
Charles has more than 20 years of experience working with hundreds of trade and professional
associations to help them optimize their revenue generation, publishing and communication efforts. He started his career with lots of cold calling as an individual contributor and progressed into executive management roles, building and leading successful teams and organizations, before starting The Wyman Company.

Carrie McIntyre, Customer Experience Officer, The Wyman Company
Carrie is one of those weirdos that loves sales (in spite of some painful experiences). She has sold for and to associations, as well as selling to Fortune 500 companies. Include her babysitting business in middle school and her waitressing gigs in high school/college, and she’s been selling for a looong time and loves helping others enjoy sales more.

Sponsored by:

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