Webinar: How to Validate Your Market for Educational Products

July 13, 2022, 12:30 pm – 01:30 pm

When your association sets out to create a new continuing education or professional development offering, how sure are you it will sell? If, like many organizations, you often feel like you are flying blind, then join Jeff Cobb and Josh Goldman of Tagoras to learn how to assess your market effectively and launch new educational products with confidence.

In this session, we'll consider the value of traditional assessment approaches like surveys and interviews while also focusing on newer techniques that help you take the pulse of your market on an ongoing basis. Participants will walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production.

Presented by: Jeff Cobb and Josh Goldman, MA, CAE, CTA

TSAE Members: $45; Non-member: $75
CAE Hour: 1

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