Learn@Lunch: The Exhibitor Upsell Blueprint: Small Tweaks, Big Revenue
March 19, 2026, 11:30 am
– 01:00 pm
Texas Hospital Association 1108 Lavaca, Suite 700 Austin, TX 78701
Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.
Learning Objectives
· Learn how to identify and target high-potential exhibitors for upselling opportunities
· Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
· Develop strategies that maximize revenue growth without overhauling current processes
About the Speaker
Julie Minnick, Co-Founder, Beyond Booth Consulting
Julie has worked with both associations and corporate clients, always with a focus on driving revenue and results. Early in her career, Julie worked with clients such as Texas Association of School Business Officials and National Association of School Nurses, crafting strategic sponsorship opportunities. Over the last 10 years, she has been focused on corporate clients such as Williams-Sonoma and Petco, specializing in driving profitable ecommerce revenue through paid digital campaigns. Throughout her career, Julie brings a blend of creativity, a sense of curiosity and results driven mindset to every partnership.
Sponsored by:
