Webinar: Creating Super Member Profiles That Drive Engagement & Personalization
June 25, 2025, 12:30 pm
– 01:30 pm
Virtual
Are your member profiles gathering dust? If so, you’re not alone! For most associations, member profiles start as a simple registration step or an occasional email asking for updates—but let’s be real, who actually fills those out? This session will dive into creating “super profiles” that don’t just sit there but actively help you connect with members in a meaningful way. We’ll look at creative approaches to gathering relevant data without overwhelming your members and share tips to make profile updates a natural, even fun, part of their journey with your association.
With these stronger profiles, you’ll have the data foundation needed to personalize interactions, unlock the power of AI, and make each member feel like they truly belong. Join us to learn how to build super member profiles that fuel engagement and set the stage for an exceptional member experience.
How to Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.
What You Will Learn
- Understand key elements of an effective member profile
- Explore strategies to encourage ongoing profile updates
- Identify methods to leverage AI for enhanced engagement
Credits Offered: 1 CAE