AMC Conference Sessions
New for 2014, we are offering two dedicated Association Management Company (AMC) sessions. These extended education sessions are included in your registration and will help you improve business practices, grow your business and better serve your clients.
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Sunday, September 14, 10:00 am - 1:00 PM
AMC Preconference:
Manage Scope Creep to Maximize Client Satisfaction and the Firm's Profitability
Dede Gish-Panjada, MBA, Senior Vice President of Management Services, AMP
Being profitable while ensuring client satisfaction requires AMC owners and principals to spend time ON the business instead of IN the business. Whether it's an evergreen full service agreement or a fee for service project, it's important to discuss and mutually agree on key deliverables and time tables for both volunteer leaders and staff. It’s also important for owners/principals to quantify staff effort to ensure the fee covers the expected service level (including overhead and profit) and the unplanned yet invariable obstacles that pose delays or increase staff time. During this session, you will learn techniques to manage this process and increase the profitability of your AMC.
Innovative Ways to Market the AMC Model
Susan Iris, Partner, Navigate
Dede Gish-Panjada, MBA, Senior Vice President of Management Services, AMP
Bob Waller, CAE, President & CEO, Association Headquarters, Inc.
Tina Wehmeir, CMP, Chief Executive Officer, AMC Institute
Considering opportunities to grow or rebrand your AMC? This session will review strategies that are designed to advance the business interests of AMCI members and the AMC community in whole. At this session learn how to:
- Position yourself as thought leaders
- Build Brand awareness
- Participate in an online community leadership
- Engage with your target audiences
- Generate, manage and nurture leads
AMCI will focus on pushing the AMC brand forward creating greater awareness for our model and in turn generating business growth for our members.
Using Data to Position the AMC Model and Your Firm
Michael LoBue, CAE, Principal & Owner, LoBue & Majdalany Management Group
There is little difference between types of associations managed by AMCs and those managed by traditional direct hire staff. Recent data shows that AMC-managed associations with an annual revenue of less than $5 million performed as well those managed by a traditional model. However, many traditional associations operated with deficit budgets when compared to those managed by AMCs. Both models have their benefits and can learn from each other. This session will review data collected that can be used to market your firm and the help develop the status of the AMC model.
Monday, September 15, 2:00 - 5:00 PM
Deep Dive:
Benefits to Becoming an Accredited AMC
Sue Pine, CAE - Vice President of Client Services, Association Headquarters, Inc. & AMC National Accounts, Philadelphia CVB
You’re aware that you can get your CAE as an Association Executive, but did you know that your AMC can become accredited too? This session will outline the steps and provide hints and tips so that your AMC meets the standards to earn its accreditation. Accreditation advances the professional and high performance standards for the AMC industry. The AMC Institute Standards of Good Practices was developed to collectively enhance management practices across AMCs and to assist all in the establishing internal quality service systems.
Future of the AMC Model
Bob Waller, CAE, President & CEO, Association Headquarters, Inc.
Carolyn Price, CAE, President, CMP Management
Megan Woodburn, CAE, President & CEO, Strategic Association Management
During these changing times, more organizations and board members are looking to outsource services. Through TSAE's Economic Impact Survey, we recently learned that 14% of the Association market in Texas is managed by an Association Management Company. As more board members are looking to enhance their organizations operations, some may consider the AMC model as a possible solution. At this session, you’ll listen to different perspectives from current AMC owners about the direction of the AMC Industry.
Effectively Educating Board Members
Dede Gish-Panjada, MBA, Senior Vice President of Management Services, AMP
Beth Brooks, CAE, CEO &President, Texas Society of Association Executives
Having well-informed and engaged board members can be the determining factor between a good or great organization. It is important to ensure board members are well informed about the mission, programs and services of the organization and their role in the organization's success. In addition, creating processes that outline the nomination of new members, orientation and on-going board development is also vital. Furthermore, AMCs need to ensure all board members are aware of the scope of work and establish an evaluation process. This session will provide some perspective on how AMC owners can position their boards to be informed and high-performing.