2016 Strategic Initiative Update

April 26, 2016

By Bill Keese, CAE
2015-16 TSAE Board Chairman
Executive Director, APRO

At last month’s Board Meeting, we heard updates from our Strategic Initiative Leaders and took action on a few items to help move TSAE forward in achieving our strategic goals.

I’d like to share those updates with you now.

A. Increase and Develop Non-Dues Income – Christopher Williston, CAE

Benefit Services:

• After careful vetting by the task force, we approved two new vendors for Endorsed Provider program. An announcement on enSYNC strategic Assessments was made last week (read more) and we will be releasing more information soon on the TSAE Supply Store from the Responsible Paper Alliance soon.
  
  These two join Darling Promotions, who was our first Endorsed Provider in 2014.

Consulting Services:

• Meetings were held earlier this year with two search firms about the possibility of partnering with TSAE on our Executive Director Search program. We will continue to explore this option as a way to provide our association expertise in association executive searches in Texas.
• Additional facilitators for our Board Orientation consulting service have been identified. This pool of facilitators will help us match experienced executives to meet an associations’ audience and needs. A standard orientation template will be created next for our facilitators.
   

B. Rebranding of TSAE – Casandra Matej

• After an extensive proposal process, the rebranding Task Force recommended Arrow a branding, public relations, design and digital media with association and nonprofit experience to lead our brand refresh.
  
  The board approved the recommendation and interviews with the staff, executive committee and task force have been conducted. Member interviews and a survey will follow in May. We look forward to having a new creative brief, logo, tagline and style guideline that better tells the TSAE story and helps us communicate with our audiences ready by this fall.
   

C. Developing Leaders Through Education and Professional Development – Megan Woodburn, CAE

Education Survey:

• An extensive education survey of the membership was conducted in January. The survey helped identify education needs for different staff roles at associations, interest in the CAE program and gaps in current educational offerings.
  
  A summary of results is available here.
  
  The data collected will help us as we work to create career path models and explore programming opportunities within niche segments.

Certificate Program:

• A task force headed by Becky Bunte, CAE, will be creating a business plan to help us further explore the risks and opportunities of creating and administering a certificate program.
   

I am proud of the work done by our initiative leaders and volunteer task forces. The board will be meeting again in June for our annual retreat and the instillation of our new board members and officers. We look forward to sharing more news following that meeting.

If you have any questions or comments about these updates or anything else happening at TSAE, please contact me at chairman@tsae.org.

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