Webinar: Rock Your Association Brand - Being Radical in a World of Sameness
November 15, 2016, 12:30 pm
– 01:30 pm
Associations—like for-profit businesses—compete in often-crowded marketplaces. But let’s face it: if you don’t have a competitive advantage, you may as well not compete. So what is your associations’ uniqueness? What makes you indispensable to your target audience of members and prospects? What turns disengaged members into your best evangelists? The RADICAL branding construct will reveal the seven critical keys for developing a powerful—maybe even an outrageous—brand for your association. Because playing it safe is a sure path to invisibility.