Webinar: Content Marketing for Associations
October 26, 2016, 01:00 pm
– 02:00 pm
Association professionals wear multiple hats each and every day of their career. It's something that is truly in the foundation of what makes up a typical association expert. Then throw on top of that, the challenge that is marketing. Most small associations don't have a large marketing team; maybe one or two marketers - if the have dedicated marketers at all. Oftentimes, their marketing team is someone who is able to contribute 25-30% of their time to it. As content marketing has emerged as an asset to small marketing teams, we've learned quickly that associations are a perfect fit. How are small association marketing teams supposed to add yet another layer to their already time and resource-restricted schedule? Understanding the basics of Content Marketing can open up your association to thousands of potential new members, and help your organization become thought-leaders in your industry.
Presnted by Aaron Manogue